Tag: research
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FXCM: Infographic Design
After consulting with the FXCM team to grade the usability of their marketing site, and a follow-up project to design a new information architecture and user experience, I was presented with an opportunity to design an infographic that would live in the education center as one-stop sell for both new and on-the-fence Forex traders. The…
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The Pursuit of Happiness
Lovely map, eh? The warmer colors indicate a higher degree of happiness in one’s life, while the cooler colors indicate that life for certain folk isn’t what they had expected or want moving forward. You and I would probably take these indicators as interesting fodder while we head off to purchase another video game. What…
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Even Jackson Pollock Had A Method
Designers are held to a double standard, especially those of us who design for the interactive medium. The stereotype of a designer is that he or she is self-referential with their design approach. Businesses cringe when faced with the prospect of bringing in a new designer to a team. I mean, come on, all designers…
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The CLIENT Is The Bottom Line
In an industry such as online brokerage, one would assume that the client would always be at the center of focus, and most of the time this is true—firms create products and services that respond to client needs in order to grow their business. Yet the constant attention on the bottom line of a publicly…