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RETHINKING: Planet Fitness Mobile App
As a member of Planet Fitness for over seven years now, I have to admit that I had not once thought about the utility of a mobile app. My personal context scenario is focused on making it to the gym first and foremost, then jogging for 20 minutes, lifting free weights, cooling down with cardio […]
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Redesigning The NBA: From The Playoffs To The Draft
Former Commissioner David Stern never shied away from change. As a matter of fact, he embraced it. In his own words: You will ultimately be defined by the sum total of your responses to circumstances, situations and events that you probably couldn’t anticipate and indeed probably couldn’t even imagine. So just keep your eyes on […]
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New Product Launch: Inter-American Development Bank
Not all projects have the potential to make you feel like you’re making a difference in this world, but after 18 months of blood, sweat and tears alongside my design and branding cohorts at studio analogous, I’m proud to announce the launch of the new Inter-American Development Bank (IDB). With a very limited understanding of […]
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FXCM: Infographic Design
After consulting with the FXCM team to grade the usability of their marketing site, and a follow-up project to design a new information architecture and user experience, I was presented with an opportunity to design an infographic that would live in the education center as one-stop sell for both new and on-the-fence Forex traders. The […]
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Case Study: FXCM.com Redesign
FXCM, the top trading platform in the Forex market, reached out to have a conversation about their inordinately high bounce rate throughout their marketing site. The primary goal of the experience is to convert users to either practice or live trading accounts and the site was severely under-performing, as unique numbers were low, conversion paths […]
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