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  • RETHINKING: Planet Fitness Mobile App

    As a member of Planet Fitness for over seven years now, I have to admit that I had not once thought about the utility of a mobile app. My personal context scenario is focused on making it to the gym first and foremost, then jogging for 20 minutes, lifting free weights, cooling down with cardio […]

    spcoon

    April 17, 2015
    Uncategorized
    business, interaction design, mobile app, Planet Fitness, review, user experience design
  • Redesigning The NBA: From The Playoffs To The Draft

    Former Commissioner David Stern never shied away from change. As a matter of fact, he embraced it. In his own words: You will ultimately be defined by the sum total of your responses to circumstances, situations and events that you probably couldn’t anticipate and indeed probably couldn’t even imagine. So just keep your eyes on […]

    spcoon

    April 3, 2015
    Uncategorized
    basketball, business, design, NBA, strategy
  • New Product Launch: Inter-American Development Bank

    Not all projects have the potential to make you feel like you’re making a difference in this world, but after 18 months of blood, sweat and tears alongside my design and branding cohorts at studio analogous, I’m proud to announce the launch of the new Inter-American Development Bank (IDB). With a very limited understanding of […]

    spcoon

    March 31, 2015
    Uncategorized
    design, Financial Industry, IDB, information architecture, portfolio, studio analogous, user experience design
  • FXCM: Infographic Design

    FXCM: Infographic Design

    After consulting with the FXCM team to grade the usability of their marketing site, and a follow-up project to design a new information architecture and user experience, I was presented with an opportunity to design an infographic that would live in the education center as one-stop sell for both new and on-the-fence Forex traders. The […]

    spcoon

    October 8, 2013
    Uncategorized
    Financial Industry, forex, FXCM, illustration, infographic, portfolio, research, visual design
  • Case Study: FXCM.com Redesign

    FXCM, the top trading platform in the Forex market, reached out to have a conversation about their inordinately high bounce rate throughout their marketing site. The primary goal of the experience is to convert users to either practice or live trading accounts and the site was severely under-performing, as unique numbers were low, conversion paths […]

    spcoon

    December 10, 2012
    Uncategorized
    conversion rate, design personas, Financial Industry, forex, FXCM, information architecture, portfolio, user research
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