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Dislike Within The Facebook Ecosystem
The recent announcement of Facebook “working on” a Dislike feature could read like an overstated talking point for a seemingly simple update. I mean, design an icon, add it to all posts and register the count, right? What could be so involved to make this such a “working” situation? Brand integrity and the bottom-line would […]
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New Product Launch: IDB Project Mapping
As we wrapped up the redesign of the IDB website, the team reached out to see if Analogous could assist with a redesign of their mapping tool, MapAmericas. MapAmericas was used as a secondary mechanism for IDB employees in the field to input project data, with the additional benefit of geo-targeting projects and their corresponding […]
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RETHINKING: Planet Fitness Mobile App
As a member of Planet Fitness for over seven years now, I have to admit that I had not once thought about the utility of a mobile app. My personal context scenario is focused on making it to the gym first and foremost, then jogging for 20 minutes, lifting free weights, cooling down with cardio […]
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Redesigning The NBA: From The Playoffs To The Draft
Former Commissioner David Stern never shied away from change. As a matter of fact, he embraced it. In his own words: You will ultimately be defined by the sum total of your responses to circumstances, situations and events that you probably couldn’t anticipate and indeed probably couldn’t even imagine. So just keep your eyes on […]
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You Are Standing In An Open Field 