For 20 years, I’ve been pining for the industry to consider interactive design as something far more than pushed pixels, first & foremost. Looks like even industrial design is becoming a second class citizen to the experience of things.
[…] Think of massively linked datasets on user behavior, which allow your phone to guess what you want to do, when you want to do. Think of digital assistants able to parse even the vaguest commands and parcel out all the sub tasks to the right app—”Hey, can you make a reservation at one of my favorite restaurants this Friday, and make sure that my best friends get the invite too?”
These things are invisible. We can’t hold them, and the sense in which they are “designed” will be vastly different from any piece of hardware we have today, or even any piece of software, no matter how beautiful. […] The next great design monuments won’t be easily displayed in a design museum. They’ll instead be the systems and incentives that dissolve all the messiness of our whims into that simple bit of feedback that happens when your smartphone listens to whatever convoluted thing you’re asking about, and simply says, “Okay.”