Capital Controlling Media To Keep Us Thirsty For Violence


Noam Chomsky once explained the driving force behind the war machine as one that won’t begin to slow down until corporate America realizes that the majority of its customers are against a particular conflict. For when advertisers adjust to the collective vibe of the people (in order to sell product), the message is brought home to politicians in ways they must take seriously in a state-capitalism system.

I can’t remember where I read that—probably in Understanding Power—but it reminded me of his synopsis of the Vietnam Syndrome:

[…] The bewildered herd never gets properly tamed, so this is a constant battle. In the 1930s they arose again and were put down. In the 1960s there was another wave of dissidence. There was a name for that. It was called by the specialized class “the crisis of democracy.” Democracy was regarded as entering into a crisis in the 1960s. The crisis was that large segments of the population were becoming organized and active and trying to participate in the political arena.

Here we come back to these two conceptions of democracy. By the dictionary definition, that’s an advance in democracy. By the prevailing conception that’s a problem, a crisis that has to be overcome. The population has to be driven back to the apathy, obedience and passivity that is their proper state. We therefore have to do something to overcome the crisis. Efforts were made to achieve that. It hasn’t worked. The crisis of democracy is still alive and well, fortunately, but not very effective in changing policy. But it is effective in changing opinion, contrary to what a lot of people believe.

Great efforts were made after the 1960s to try to reverse and overcome this malady. It was called the “Vietnam Syndrome.” The Vietnam Syndrome, a term that began to come up around 1970, has actually been defined on occasion. The Reaganite intellectual Norman Podhoretz defined it as “the sickly inhibitions against the use of military force.” There were these sickly inhibitions against violence on the part of a large part of the public. People just didn’t understand why we should go around torturing people and killing people and carpet bombing them. It’s very dangerous for a population to be overcome by these sickly inhibitions, as Goebbels understood, because then there’s a limit on foreign adventures.

It’s necessary, as the Washington Post put it the other day, rather proudly, to “instill in people respect for the martial virtues.” That’s important. If you want to have a violent society that uses force around the world to achieve the ends of its own domestic elite, it’s necessary to have a proper appreciation of the martial virtues and none of these sickly inhibitions about using violence. So that’s the Vietnam Syndrome. It’s necessary to overcome that one. […]

Enter into the conversation: The Dixie Chicks.

These three women made plain what they felt was true in the run up to war in Iraq and now—three and a half years into this unjust war, their message is shared by a majority of Americans (65% want out of Iraq and more than 60% disapprove President Bush’s job).

So if you buy into the analysis that it’s necessary for a state-capitalism system to overcome such “sickly inhibitions about using violence” in order to flex all foreign policy options, then the actions of one of the last defenses in the current corporate line—the über-conglomerate NBC Universal—shouldn’t surprise you.

Even though CBS moved forward with an ad buy, NBC has steeled up and decided to not run ads for the Dixie Chicks documentary entitled, Shut Up and Sing.

Here’s part of their rationale (with my emphasis):

[…] While the Weinstein Co. had shown NBC its ads, it had not inquired about buying commercial time, he said. Generally, when an ad is rejected, prospective advertisers return and work with the network on ways to make it acceptable—as was done with the Michael Moore film, ‘Fahrenheit 9/11,’ he said.

But NBC heard nothing more from makers of “Shut Up and Sing” until portions of what NBC executives thought were confidential business correspondence showed up in a news release, he said.

“There was no attempt to come back and have a conversation,” Wurtzel said. “There are times when some advertisers get more publicity for having their ad rejected.” […]

NBC’s positioning for making the trailer more acceptable is akin to the central theme of a documentary called Shut Up and Sing. Are they really surprised that the band walked away and went to the press? Ten years ago, such a tactical play by NBC could’ve crippled an independent film’s message due to lack of exposure, but not now, not in the information age. NBC can stick to their “standards” and play all the games they want, because as Chomsky so eloquently analyzed, the people are on it.

UPDATE: Lawrence Lessig speaks to a previous media denial encounter with NBC that fell into a similar “not very flattering to the president” category.

(via Baron over at TwangNation)