SXSW2006 Day Five: Democratization of the Moving Image

rocketboom
Andrew Baron and Amanda Congdon are Rocketboom.

We are in an interesting time, as production tools for mass communication are dirt cheap and accessible.

Rocketboom:

An interesting intersection of blogging, TV over IP, radical advertising, etc. […] The art of the possible.

  • Personal filters (media, people they meet, events, etc.) – always on the lookout for more information.
  • Design – “One of the most important aspects of Rocketboom is… interface design; making the interface comfortable and easy to use.” The simplicity of the interface equals the experience for all viewers/users.
  • Global – “Audience is scattered all around the world. Correspondants are in Kenya, Prague, all over the States.” Very interested in global stories. Rocketboom.jp just launched to communicate from Japan, presenting video stories which isn’t language-centric.
  • Time – “Time is power.” Whoever has information before another will have a huge advantage. Large organizations cannot be agile enough to move fast. Rocketboom is daily, so it becomes habit-forming. “Simple concepts, but so important to us and our success. It’s worth considering them in-depth.”
  • Consequence – Unlike other business models built on one, two year business plans, Rocketboom deals with consequences in the moment. They’re able to shift their approaches in the moment to take advantage of emerging opportunities. Being open to change is huge.
  • Interactive – 25% of Rocketboom stories are user-generated. Then there are comments, emails with viewers, etc. They feel very strongly about the communities this interaction with viewers build. This medium is interactive, so even though a user is digesting video, it’s not TV.

The show is already available on cell phones (thanks to a fan hack), TiVo viewers, PSP and iTunes.