Jim Brazell moderates this panel and kicks off the discussion.
The X-Box 360 costs $300. In 1995 the same computing power would have cost $100M.
Ubiquitous computing is the fourth generation of computing; a system on a chip. Cooper’s law says that the capability of wireless computers is doubling every year. The convergence of science and technology is driving this technology.
(Wait… he just said that they can control the movement of a mouse, just like a remote aircraft. The tipping point of creepiness?)
Serious games are serious. The US Armed Forces, the UN, foreign countries, they’re all creating games for training, social changes and then remixing them with the industry to create n number of emmersive, narrative experiences.
The Army is redesigning their training corriculumn from level 1 (books) to level 3 (interactive), SCORM Conformant (has to run across a network). They upped their interactive traing from 0 of 150 hours to 82 of 150 hours. They’re trying to equipt soldiers to react in the midst of battle with necessary information available from everywhere.
They have simulation centers as large as the ACC to train soldiers on games. Warehouse sizes.
MLT is Medical Leadership Training. They build realtime scenarios based on field exercises and import them into an interactive narrative, running on the Unreal engine.
He considers himself an educator… and recruiter.
Dr. James Bower
Whyville teaches kids how to eat right based on an avitar/persona thats responds to good or bad choices. There are 1.5 million kids on the site and they stick around (one kid has visited 2000 times over six-years, that’s one visit per day). They play with the social/non-social curve of the game’s narrative to watch boys and girl’s interests shift.
The kids have been writing articles for six years now. They’re running their own government online. They’re replicating democracy.
Now marketing is interested, and smart firms like Toyota, are dipping into Whyville to understand the concept of interactive engagement. They offered Nestle to get involved, but they only wanted to get Purina involved; healthy choices meant more to Nestle in relationship to dogs than kids.
New marketing will enable people to design their worlds and affect mass production.
Ignite Learning has developed Reality, Inc., which creates emmersive storytelling games for middle-school students, based 100% on state curriculum. The virtual head of the reality space (Mortimer Gravitas) presents the goals for moving through the interactive curriculum. (very similar to a project I worked on in 1996, “Simon Fefher’s Junkland Jam”)
It’s a linear progression through different activities, such as a game full of levers, which must be moved, created, put in motion to feed some monkeys bananas. If you mess up, it’s ok, try again (the army guys smiled when he said that).
Quote of the day: Bower:
The more games tap into the chemical changes of the brain… the more we will learn.
Disclaimer: This is live blogging; all quotes are paraphrases.