Tag! We’re It! Part II

A few months back, I finally stepped out of my dead bolted existence within Ameritrade and began to digest the current state of this Web 2.0 explosion, and as soon as I did, the Semantic Web seemed so much closer to fruition than it did just a few years prior.

Much of the renewed push and entrepreneurial spirit that has driven this industry-wide rebirth seems to have been driven simply by our economic recovery from the dot-com crash. On the surface, that answer is sufficient, but something deeper is at at play. So, with my newly created free-time, I headed down a 2.0 rabbit hole to take me on a journey for clarity.

What I’ve come to realize isn’t anything particularly shocking (unless you’ve been a corporate slave for the past three years).

dictatorial-democracy

We’re living in tumultuous times. The air we breathe is being compromised more and more every day. Poverty around the world is increasing exponentially. Our country is knee deep in another Vietnam, another occupation, another struggle for gaining natural resources at any cost. People are becoming polarized by important and moral, personal and social issues, seemingly on a daily basis.

All of this is occurring during the reign of an administration that has even the staunchest of conservatives questioning whether we, the people, are living within the midst of a dictatorial democracy, rather than a thriving Republic, built on the principles of political discourse, government checks and balances, fiscal responsibility, the separation of church and state and the power of the individual voter.

So where does this leave us as a people?

Personally speaking, I’ve decided to refocus my effort to publish my views, opinions, perspectives, experiences, etc., in an effort to make even the slightest dent in the discourse surrounding our roles as American citizens.

What motivates me? Pick your poison: the War on Terror; the Rove/Plame/Wilson scandal; the Bolton push-through appointment; the Cindy Sheehan vigil. It seems that every day a new flow of bullshit only fuels the righteous indignation I’ve come to hold regarding this administration.

Is it even possible to imagine a more visceral description of an Aristocracy at play?

For me, the complete disregard of the intelligence and voice of the American citizen begins to explain the groundswell of blogging that has occurred over the past four years, specifically the political blogs and mainstream media watchdog sites.

Sure, the potential for capital gains plays a large role in the motivation to advance technology or any other industry. The web, though, is a bit different due to it’s low cost of entry, so I believe that moral conviction plays a role in both driving the evolution of technology and the passion to leverage it to it’s fullest degree.

So what’s the connection between geo-political events, blogging and the tactical fervor of Web 2.0? (social bookmarking, tagging, open source, open content, etc.)

In a nutshell: everything.

Without a true social democracy in the real, we’ve evolved to create one on-line — where boundaries can be broken down, hierarchies can be dissolved, control can be minimized, etc.

I blog in order to get my voice out into the ether of this new social construct; I tag my blog posts to provide context and semantic relationships on numerous levels, yet with a similar purpose:

  1. On the base object level to provide a succinct description of how I perceive this content from a conceptual perspective, perhaps creating a) a greater connection with the reader on a discernible level and b) connections on associative & relational levels with other objects (within my domain and elsewhere)
  2. On the categorization level to establish context within a particularly defined category or across a faceted classification scheme. If I were an actual brand, this would be how I’d ensure my position was reflected within my editorial construct and navigation scheme.
  3. On the retrievable object level to allow for more avenues of findability (four, well-thought descriptive tags exponentially increase the odds of object retrieval rather than none or even one, either in straight queries or in contextual presentation on the base object level)

These are tactical strategies in the information revolution.

The same principles apply to tagging even more granular object such as photographs, video and sound files, as well as the macro-level social bookmarking of URLs. The effort, I believe, is based on the desire of individual voices to be heard amidst the shelling of the mainstream media. While technically speaking, Web 2.0 is about the creation of richly defined object models and attributes — the more good data we entrench within our objects (be it content, files or URLs themselves), the better the chance for a semantic web experience — the movement behind it is much more compelling, much more philosophical in nature.

After leaving Ameritrade in April, I spent a month digesting Noam Chomsky‘s Understanding Power, which introduced me to the specifics of his propaganda model thesis, which I fully digested by watching the documentary Manufacturing Consent. Recently, Dave Sifry (CEO, Technorati) posted a graph on the Technorati Blog displaying the impact that blogs are making within the once dominated realm of entrenched, funded, mainstream media.

I’m only guessing that if Chomsky has studied the progression of the web, he’s smiling up in Cambridge right about now.

The legitimization of the individual (creative and political) perspective is being sustained in the 21st century by the conviction of the blogosphere, passionate focus on the possibilities of 2.0 revenue models and domains, such as Technorati, taking a leadership position. The concept of social dialog, networking and organization and the elemental foundation of capitalism are beginning to shift in exciting ways.

Imagine a near future where:

  • Individual perspectives can be made more readily sustainable through a common revenue model, reversing the big money/power structure of publication and media saturation? How would that impact the politics of our nation? Our wage labor practices?
  • Algorithms and interfaces allow for rich, precise retrievals of topical queries, with just as precisely retrieved contextual objects presented within a usable format, based on better clustering techniques and taking richer and more valuable attributes into account? How would this impact the way we learn and connect to one another?
  • Information domains allow topically defined objects to be rolled up into navigable concepts by users instead of predefined categories by information architects? How could this seamlessly raise the bar for common folk in their efforts to research online? To manage information across numerous domains?
  • Mainstream media articles and blog posts are presented on the same level (query or article), ensuring checks and balances of mis/disinformation, without a partisan bias? How important is it for check and balances to be rooted within the last bastion of traditional governmental checks and balances—the media?

And the great thing is that we’re not too far away from this revolutionary existence.

Blogs are beginning to bridge the social and communication gaps between nations. My peers are thinking differently when developing this medium, even in traditional business development circumstances. The tactical approach to producing, managing, sharing, finding and using information objects — defined from the bottom up — is finally getting it’s due.

Yes, these are tumultuous times, but they’re exciting as well.