Defenders Of The Common Man?

democratic party

The longer we drag forward within a completely partisan run government, the more the Republican Party proves to be vile and full of power mongers.

This particular administration spins faster than a dreidel on Hanukkah and smears more often than a left-hander writing in a rainstorm, but if one can remain objective when studying their tactics, one cannot discount the fact that they’re a well oiled machine, running their party with business-like effectiveness. They’re so organized, they remind me of a hive of worker bees, humming to the whim of the queen, existing only for the future of the hive and a taste of the honey they produce. This is how they roll—deep and in-tune.

So how do the Democrats stack up?

Bill Bradley recently wrote an opinion of the state-of-the-party in the New York Times, describing political organization in explicit detail; how the Elephants have created a thirty-year strong infrastructure— with defined roles, responsibilities and financing—to further their agenda, while the Donkeys get lost in the tactical arguments of the moment and eat their own in a fight to reach an elected seat.

In other words, the Republican Party has mastered the pyramid organizational structure. They’ve created a template for a replaceable leader at the top of a sustainable ecosystem, built to pro-actively defend their ideologies via responses in a moments notice from any type of Democrat or citizen retort.

Democrats, on the other hand, are renowned for tearing each other up during the primary season, unwittingly exposing each candidate to the Republican propaganda machine; a media machine that instills doubt in the minds of the casual electing public with repetitive rhetoric. So without the head-on-a-swivel organization of the GOP, each potential Democratic leader has to build his/her own pyramid of a strategic platform on the fly, sans the years of networking, research and coordination.

The results of such a non-strategy should be obvious. I mean, imagine how well an upside-down Egyptian pyramid would’ve worked out?

upsidedown-pyramid

The Democratic Party claims to be the party for the common man, but through their actions they actually project the appearance of being selfish and petty. As individual politicians, they don’t seem willing to barter for their place in a sustainable, Party structure, as they far too often seem overly anxious to take the weight of the world on their individual shoulders.

This me first perception can be illustrated in numerous tangible forms—their website is a classic example:

In the topical, global navigation, one category (People) reads as an attempt to describe the make-up of the Party. Rolling over the navigation nomenclature speaks volumes to their organization. What the Dems seem to want to do is show people that they have a broad set of programs and focus geared to numerous types of people.

democrat-website

What it says to me is that the Democrats cut the population into discrete targets, placing ethnic groups next to the disabled community; farmers next to Gays, Lesbians, Bisexual and Transgenders, etc. Sprinkle in each religion, old people, small businesses, unions, families, women and students and you have the American mixing pot.

Which groups did the Democrats leave out? How about Caucasian, middle-aged men? By creating this hodge-podge of Americans on a single level labeled People, such a representation in the navigation screams, “Us white guys can help you needy, poor and minority slobs out… vote for us.”

What kind of an inclusive message is that? How does that message leverage the very diversity they’re trying to represent through their party? It fails miserably.

  • Imagine an African-American, bi-sexual woman coming to the site to find out more about the Party. Wouldn’t she feel a bit more like a cattle poster—with dotted lines drawn on her psyche, trying to leverage her leanest and most tasty parts—than as a partner in a political movement?
  • What about an Asian-American, union member? Would this unspoken classification of European ethnicity as the default power representation model make someone feel uncomfortable?

Don’t get me wrong, compared to this current administration and the spin cycle of the right, the Democrats are still a beacon of hope, but an asteroid hitting the White House right about now would get the same props from me. Instead of going the Madison Avenue route and “marketing” the Party toward groups of people, how about simply exposing and addressing the issues that affect such constituents?

People know who they are; they need to know who you are.

If the Democrats want to expand their reach into the Independent/non-affiliated voter arena, they’ll have to start off by throwing their egos out the window, work together with a purpose, speak with conviction on topical issues and begin to create some form of a strategic plan to combat those evil, memory laden, pachyderms.

And fix the damn website.