Anything But White Picket…


What do you think of when you hear the word “fence” spoken aloud?

Unless you’re my friend Fleur (she’s a fan of the romantic sports), you probably lean towards the world of “things that stick in the ground and enclose other things” and you would be correct, as fences do just that; they enclose, divide, and protect areas and organisms for a variety of purposes.

If we can agree to such a broad definition, we should be able to agree that fences also define parameters of use, for if one can’t get past the fence, one can’t engage with anything outside (or inside) of its parameters.

Why am I fixated on the definition of a fence?

A good deal of user experience design is centered around defining parameters; experiences that support specific user goals rely on the thoughtful design of usage parameters that work towards such needs.

If that’s a vague concept, think about it in the explicit terms of designing a navigation system:

  • Does the top/down navigation live in a consistent pane in the interface?
  • If it’s located at the top of the screen, how does it behave?
  • Does it expand onRollover or onClick?
  • Does it display horizontally or vertically?
  • Does it employ hover states for greater affordance?
  • How does color and behavior provide affordance and reinforce the brand?
  • How is bottom/up discover presented?

Can you imagine this space, and how such definitions contain user interactions and assist muscle memory for repeat use?

Before we get too granular within an imaginary interface, let’s step back for a moment and think about how we might design a fence in the real world.

  • The placement of corner posts could be determined purely on property lines or through specific requirements based on the needs of the owner.
  • The height of the fence, and its types of rails or wires, could be designed based on security requirements, or based purely on style.

When design attributes are specified, parameters of use spring to life. An experience is established through the process of reducing the environment from ALL variables to MANY variables (with an eye on reaching FEW variables)

These specific choices define how, say, a fence can keep sheep grazing within a field; or one that protects a business in the midst of urban renewal; or one that surrounds a house at the end of a cul-de-sac.

Solution choices determine specific outcomes.

Human Centered Design

Interactive design is an iterative process, a constant remodeling based upon the objectives and desires of both the business and the users of a system in play. Moving from good design to great design requires an effort of reduction to reach an elegant solution, where less is more and the complex takes form in simplistic presentation.

Back to one of our fence examples: let’s say sheep are now grazing behind an elegant, rustic, utilitarian, wire fence with wooden posts. You’ve designed the perfect experience to meet the particular needs of your customer, and she is ecstatic with the outcomes of her sheep not roaming into traffic, an aesthetic that matches her existing ranch and providing a clear indication of her most southern property line.

Congratulations, but don’t pat yourself on the back for long. The real world might not change too often, but as people engage with interactive spaces, priorities and needs can shift on a dime.


In this metaphor of designing parameters within online experiences, now imagine your ecstatic customer telling you that her sheep are soon to be racing for cash across a range of individual courses on the property, with the desired outcome to drive increased betting options for the local yokels who need places to sit, purchase beverages and food, and move about the property.

For good measure, you also catch wind that other farmers may be buying into using the property for similar purposes in the near future, but will most use more exotic animals—much faster and larger, with different maintenance needs and subtle details pertaining to optimal footing.

Each farmer will eventually be a stakeholder in how the property ultimately needs to function, yet each hold a different degree of influence in the decision making process based on the money their animals will bring to the overall business.

With multiple priorities and agendas in play while designing for an optimal experience of the overall environment, your primary design principles (reduction and elegance) remain steady, but the outcomes that you’re driving towards must be refined based on deeper investigation.

One thing is for certain: you can’t possibly satisfy each customer requirement with a singular understanding of a fence. The challenge that lies on the horizon: How might you broker the definition of appropriate usage parameters moving forward?

You’ll need to meet each customer’s explicit needs, but not by making fences too complicated or by over customizing the experience so that one customer’s needs negatively impacts the others.

You’ll need to be innovative with your solutions by keeping an eye on the underlying viability, usability, and usefulness of the environment that you help define.

You’ll need to be discrete in your approach to both understand and frame the outcomes that your designs ultimately serve, or you’ll never reach them.

Tom Sawyer has nothing on the challenge you now face.

This is Design.