I was raised by Robert and Nancy, artists and educators to their core — professionals who tackled problems with both ingenuity and a beginners mind. Our home was steeped in the arts — music, painting, silkscreening, theatre in NYC, each further unlocking my appreciation of subjective expression and the objective nature of the arts presented as product.

A fascination with early gaming platforms led me to the gates of my 25+ year career in product design, which began with educational games and eventually spanned categories from retail sites to online trading platforms to virtual primary care services. While servicing clients at my design studio I also founded a non-profit music platform to expose regional musicians to a wider audience with professional recordings delivered through an early adoption of social media.

These days I coach and mentor designers and engage with start-ups to establish design as a function that can effectively contribute to finding and/or expanding market fit.