SXSW isn’t in the cards for me this year. It’s a great time catching up with old friends and making new ones, but I’m just too busy this year with client work to take off a week. And to be honest, I’m not really looking to drop $2k. I mean, I could probably write off most, if not all of the cost, but I’d rather spread out my conferences this year and get more bang for the buck. So let’s make a deal: if you’ll put me up for a conference in your area, I’ll do the same for the mac-daddy of all conferences this year — ConvergeSouth. Bet.
Tompkins and Adamson at the Austin airport
Well, it took me until today to be able to write my goodbye to Austin. Man, that town and conference kicks some serious ass. Some of my favorite moments from this past week:
- Bruce Sterling‘s closing remarks on the state of the world. I’ve never been moved to tears by a public speaker before… I’ve a new favorite author.
- Running into Doc Searls after the Sterling presentation, and chatting with him for an hour about everything from our shared past in Jersey and Greensboro (my current residence) to our love of basketball to our vastly different experiences with the KKK (mine is through my brother’s documentary, you gotta ask Doc about his) and then hitting up a BBQ joint with Doc, Marc Canter, Nancy White and Jerry Michalski.
- Experiencing Kirby Dick’s This Film Is Not Yet Rated and Alan Berlinger’s Wide Awake at the greatest theatre experience I’ve ever come across, the Alamo Drafthouse.
- Adam Greenfield‘s ubiquitous computing presentation. (Adam is so very articulate and cultured, I can only hope that experience design is taken more seriously within the world of ubicomp than it is within the web) and Peter Morville‘s Ambient Findability presentation. Two very similar topics, yet two very different presentations.
- Finally meeting Tish Grier, Will Giese, Thomas Vander Wal, Peter Merholtz, Tara Hunt and Chris Messina in person after months of blogging, commenting, plazing and flickring each other (did I say flickring?). And yes, I can confirm without a doubt that missrogue and factoryjoe are the web 2.0 version of Bonnie and Clyde.
- Hitting up the town with Khoi, Chris, Ralph and Jeff. We were robbed of the SXSW Web Award for Best Green / Non-Profit site (mediamatters.org) damnit! So we drank more.
- I only ran into one former collegue/friend at the conference — Dan Saffer — but I think I made a handful of new ones along the way.
I had a blast. And I’m looking forward to next year already.
Bruce Sterling isn’t throwing a party this year, but he’s loving the bubble echo of this 2.0 SXSW2006 get together. He says “enjoy it while you can.”
He’s loving flickr and Wikipedia; companies that are completely unlike anything else, opening up their API’s to create platforms, not sites. What a contrast to standard, American business. “Only in America… where dying phone companies lobby the government as if they’re Indian casinos.”
“Are people in Washington drinking their own bathwater? The guys in power are so eager to monetize the web, they’re turning America into Banana Republic with rockets.”
Get his book: Visionary In Residence
Serbia is absolutely disfunctional; Sterling has a ringside seat. He’s global, as many more are becoming. His Austin stead collects mail, while he bounces around the world. “National borders are like speed bumps.” America is a state at war. “The dollar is low compared to the Euro, which should be in intensive care.”
“Creationism is an intellectual calamity.”
al Quada bomb mosques. How many are enough? (we Americans don’t give a fuck about the “near enemy” issue). When the culture war is over — we are within a culture war — one doesn’t get to say “I served on this side.” “We’re on a slider bar between the unthinkable and the unimaginable. We’ve got a fire in a theater, but the exit signs are just a bunch of glowing letters in jumble.”
Warren Ellis: “The spread of the possible futures and the people on the ground figuring out how to use them.”
Unimaginable does not mean catastrophic, nor does unthinkable.
The word: Spime – In 2004, Sterling did a speech at SIG-GRAPH and spoke of spime. It’s not a word; it’s a tag. It’s a theory object. William Gibson’s cyberspace is a conceptual realization. We’ll never have that, but the word is now passe.
Spime is a speculative imaginary object:
- An interactive chip, unique identity, It’s got a tag
- Local precise positioning system
- A powerful search engine, auto-Googling object
- Evolved in cradle to cradle recycling
- 3D virtual models of objects; a product of CAD cams
- Rapidly prototyped, it’s a fabject — a laser-centered model
If 21st century objects had these qualities, people would interact in unimaginable ways. Spimes begin and end as data. We want to do it to build an internet of things; engage from the moment of invention to the moment of decay. It’ll feel like auto-magical inventory voo doo. I ask, and I’m told. I Google to find my shoes. This concept needs distributive participation.
“The semantic wit is turning into the wetlands of language.”
A theory object is a platform of development. The 20th century could not write, think in this way. Theory objects can have permalinks, trackbacks, databases, etc. This is why the legacy media is going down, because legacy people don’t get it.
We need to become the change we want to see. Make no decision out of fear. None! (my emphasis).
Globalization needs to be understood culturally. Leaders are culpable, but the people are complicit. A society that lived in a locked closet and fed on their own illusions (Serbia). How different are we? Evil has a face in the world; people who don’t like people who don’t buy into their parochial bullshit.
But time passes with historical perspective.
Sterling closes by quoting Carl Sandburg. Picture 1937, the age of depression, WWII at the door…:
The people, yes
The people will live on.
The learning and blundering people will live on.
They will be tricked and sold again and again sold
And go back to the nourishing earth for rootholds.
The people so peculiar in renewal and comeback,
You canÃ¢â‚¬â„¢t laugh off their capacity to take it.
The mammoth rests between his cyclonic dramas.
The people so often sleepy, weary, enigmatic,
Is a vast huddle with so many units saying:
Ã¢â‚¬Å“I earn my living.
I make enough to get by
And it takes all my time.
If I had more time
I could do more for myself and maybe for others.
I could read and study
And talk things over
And find out about things.
It takes time.
I wish I had the time.Ã¢â‚¬?
With the tragic and comic two faced hero and hoodlum
Phantom and gorilla
Twisting to moan with the gargoyle mouth
They buy me and sell me
It’s a game
Sometime I’ll break loose
This old anvil, laughs at many broken hammers
There are men that can’t be bought!
Fire borne or at home with fire
The stars make no noise
You can’t hinder the wind from blowing
Time is a great teacher
Who can live without hope?
In the darkness with a great bundle of grief the people march.
In the night, and overhead a shovel of stars for keeps, the people march:
Where to? What next?
I didn’t finish my live-blog of Bruce Sterling’s brilliant speech; I couldn’t.
In the midst of his swaying through global references of humanity, ubiquitous concepts and reflective precision, Sterling briefly mentioned the humanity of the Serbian people, how they still gather to listen to poets speak and grown men openly weep within their shared language, as if their hearts were still broken.
I felt that.
When Sterling hit the very first line of Carl Sandburg’s poem, he began to weep; I immediately closed my laptop and felt the words of a man in the midst of a depression tumble out of the mouth of a man in the midst of priviledge.
Bruce passionately pressed on, as each word struck a newly discovered nerve, setting off a choked up throat, a twist in his chair and freshly drawn tears. And I wept with him.
My last words at SXSW2006
The rule of the robber baron corporate power structure might be coming to a close, but that is no victory. Not even close. Each of us — the creators and collaborators in this 2.0 revolution, especially the ones fortunate enough to spend this time together — are the new leaders of this world.
Each of us.
The choices we make will shape our world; from the choice to harness our personal voice to the choice of developing real relationships with our fellow human beings to the choice of creating an innovative, enabling world of objects in-between…
There is nothing else but choice. Don’t you fucking think for a moment that there isn’t.
So, the next time you come up with a brilliant service idea, try going that extra step to make it just that much more useful for your neighbor… or for that family living on the other side of the tracks… or for that child who was born into a depressed world where jobs were scarce, children were starving and a world war was on the horizon.
Because, you see, we already live in such a world.
Thank you, Bruce.
- Video of Bruce reading Carl Sandburg’s poetry.
- A complete audio recording of his presentation.
- A full transcript of his presentation.
Kirby Dick, you motherfucking rule.
Peter Morville, Information Architect.
Morville classic quote: “Information Architecture: A balance of art and science.” Risk taking, creativity, listening, trial and error. Designers, writers, developers, etc. are all practicing information architecture techniques (i.e. Microformats)
Different types of domain and users need different types of information architectures.
Search is a System
- User query ->
- Search Interface (Query language, builders) ->
- Search engine ->
- Content (metadata, CV) ->
- Results (Ranking and Clustering Algorithms, Interface Design
Searching is not only finding, but learning (discovery)
Can people find your web site, find content in your web site and find content despite your web site.
Shifting Gears: “One foot in the past and one foot in the future” What are the longer term trends?
“A wealth of information creates a poverty of attention” – Herbert Simon
You know what? Peter is too eloquent for this live-blogging crap. Go buy the book; it truly is a great read.
This panel is very conversational (you think?), so bear with me.
On marketing consulting: “There’s money to be made in prolonging the problem.”
On the title: “The cluetrain stopped there (Silicon Valley) four times a day, but never made a delivery.”
How the book came after the site received a buzz: “The book deal got worked out based on how much consulting money wey’d have to give up.”
Companies that get it:
- Dresdner Kleiner Wasserstein; the CIO completely bought into Cluetrain through Rageboy.
- Microsoft is a huge blogging community.
- Sun microsystems is trying to retain people, so they encourage blogging as well.
On the future of 2.0 and women in the mix: “There’s going to be a huge explosion of indie film and video production… the larger trend is independence… and women are best served to manage these communities”
Heather stumbled into the marketing department of Nikon. She posts images and labels them with, “Shot by a Nikon XXX” and her audience is now buying the camera by the thousands. The problem? She’s having issues with the camera and Nikon isn’t paying her. So there’s guilt and then there’s justifiable bitterness.
When will companies get it?: “Cluetrain will be realized when BestBuy goes out of business.”
“Less than entranced of the web as human-computer interaction (as oppossed to cd-rom).”
“Cluetrain predicts the idea that we can work smarter than that.”
“Ad agencies are starting to build around groups of freelancers, thereby reducing traditional organization, and increasing collaboration.”
Before getting into the question of how do we empower individuals, I told Heather that I’ve been dooced twice; once when blogs were just web sites, and once within the thriving blogosphere. She asked me, “didn’t you listen to me?” and I laughed it off with a no, but the truth is strange. I didn’t get dooced twice for shitting on my boss or coworkers, I got dooced for openly talking about how smart we were being within our company(s) at the time. Yeah, I got dooced for having pride in our work and sharing it. Nothing secretive or clandestine, just for daring to speak to people and not go through “proper” channels. That’s a big difference. But like Heather, I refuse to name the two companies.
As for empowering bloggers to a point of sustainability, I understand Doc’s response. Blogs will provide monetary returns via the relationships and opportunities they create — through the development of respected, personal perspectives and grass roots authenticity (sorry for paraphrasing, but this is a post-lunch wrap-up). That’s all good, but my question (which I didn’t quite get out) was more about how do we empower the voices around the US and the world who might be online, but are scraping to get by in the real and don’t (or can’t) see the benefit of sharing their voice.
I feel reaching a critical mass of participation is important; not because I necessarily want to experience *everyone’s* POV, but because the chance that you or I might discover these voices is an extremely powerful, politically empowering concept, as down the road, a yet to be designed interface will make discovering such varient perpsectives within a huge ecosystem of information rather simple. So to get a critical mass, a potential monetary incentive might become the tipping point for participation.
So my original question remains; how can we develop implicit hooks between bloggers and businesses? Maybe it’s not about that direct hook either; maybe it’s about creating an algorithm service which can sense when a blog reaches:
- a readership tipping point
- a query match tipping point (enough people land on x site because they were looking for y)
- a tagging tipping point (enough posts fill the context of a particular topic that matches a business’s controlled vocabulary of value keywords [matching services, inventory, etc.])
- a local readership tipping point (based on a radius from the “home” of the blogger)
This way, community based small businesses can be alerted to potential local blog advertising possibilities and participate with smaller, more targeted payouts to audiences directly engaged within the context of their business model. Instead of creating hooks directly between domains, instead, we’d be creating hooks between people.
Or something like that…
Jim Brazell moderates this panel and kicks off the discussion
The X-Box 360 costs $300. In 1995 the same computing power would have cost $100M.
Ubiquitous computing is the fourth generation of computing; a system on a chip. Cooper’s law says that the capability of wireless computers is doubling every year. The convergence of science and technology is driving this technology.
Dude, he just said that they can control the movement of a mouse, just like a remote aircraft. The tipping point of creepyness?
Serious games are serious. The US Armed Forces, the UN, foreign countries, they’re all creating games for training, social changes and then remixing them with the industry to create n number of emmersive, narrative experiences.
The Army is redesigning their training corriculumn from level 1 (books) to level 3 (interactive), SCORM Conformant (has to run across a network). They upped their interactive traing from 0 of 150 hours to 82 of 150 hours. They’re trying to equipt soldiers to react in the midst of battle with necessary information available from everywhere.
They have simulation centers as large as the ACC to train soldiers on games. Warehouse sizes.
MLT is Medical Leadership Training. They build realtime scenarios based on field exercises and import them into an interactive narrative, running on the Unreal engine.
He considers himself an educator… and recruiter.
Dr. James Bower
Whyville teaches kids how to eat right based on an avitar/persona thats responds to good or bad choices. There are 1.5 million kids on the site and they stick around (one kid has visited 2000 times over six-years, that’s one visit per day). They play with the social/non-social curve of the game’s narrative to watch boys and girl’s interests shift.
The kids have been writing articles for six years now. They’re running their own government online. They’re replicating democracy.
Now marketing is interested, and smart firms like Toyota, are dipping into Whyville to understand the concept of interactive engagement. They offered Nestle to get involved, but they only wanted to get Purina involved; healthy choices meant more to Nestle in relationship to dogs than kids.
New marketing will enable people to design their worlds and affect mass production.
Ignite Learning has developed Reality, Inc., which creates emmersive storytelling games for middle-school students, based 100% on state curriculum. The virtual head of the reality space (Mortimer Gravitas) presents the goals for moving through the interactive curriculum. (very similar to a project I worked on in 1996, “Simon Fefher’s Junkland Jam”)
It’s a linear progression through different activities, such as a game full of levers, which must be moved, created, put in motion to feed some monkeys bananas. If you mess up, it’s ok, try again (the army guys smiled when he said that).
Quote of the day: Bower: “The more games tap into the chemical changes of the brain… the more we will learn.”
Disclaimer: This is live blogging; all quotes are paraphrases.